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| Registros recuperados: 18 | |
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| Uva, Wen-fei L.. |
| Farm retail marketing or farmer-to-consumer direct marketing is an important outlet for many New York vegetable products. Marketing direct to consumers takes special skills and abilities on the part of marketers, and also requires a favorable location with respect to land resources and local markets. Since many farmers and direct market managers lack the resources and experience to compete with supermarkets, it is important for direct marketing operators to differentiate themselves from the mass marketers. The goal of this study was to analyze the effectiveness of direct marketing activities and marketing strategies used by New York vegetable farms. A survey designed to collect information on farm retail marketing practices from New York vegetable farms... |
| Tipo: Working Paper |
Palavras-chave: Crop Production/Industries; Marketing. |
| Ano: 2002 |
URL: http://purl.umn.edu/122632 |
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| Uva, Wen-fei L.; Cheng, Mei-luan. |
| This study identifies consumer characteristics associated with willingness to pay a higher price for quality guaranteed tree-ripened peaches, with a focus on evaluating factors important to consumers when making decisions to purchase tree-ripened peaches. Telephone interviews were conducted with consumers in New York State in summer, 2002. Seventy-eight percent of the 258 survey respondents reported that they were willing to pay a higher price. A logistical regression model of willingness to pay was estimated. The empirical results indicated that willingness to pay was positively affected by the existence of previous experiences in purchasing tree-ripened peaches and by consumer dissatisfaction with peaches consumed in the past. An analysis of consumer... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2005 |
URL: http://purl.umn.edu/26767 |
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| Uva, Wen-fei L.; Cuellar, Sandra; Roberts, John. |
| Per-capita consumption of sauerkraut in the U.S. has exhibited a continuously declining trend since the 1960s and 1970s. Consumption trends in the U.S. food market today are strongly determined by consumers' desire for new and exciting flavors. However, sauerkraut sold in the market nowadays is not much different from sauerkraut made in the past. Through the addition of savory ingredients such as onions, garlic, dill seed, green peppers, mustard seeds and jalapeno peppers to the traditional cabbage kraut in different amounts and blends, Cornell University developed many new sauerkraut formulations. This study assessed the market viability of six new sauerkraut formulations, including sauerkraut containing the following ingredients in concentrations... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/8580 |
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| Cuellar, Sandra; Uva, Wen-fei L.. |
| This study focused on investigating key issues related to marketing fresh sweet corn through supermarket firms and implications for the New York sweet corn industry. In summer 2002, a survey was conducted with supermarket firms that operate stores in the market area of three Northeast States - New York, New Jersey and Pennsylvania. Executives from 25 supermarket firms responded to the survey. Participating firms operated 921 stores, and their 2000 sales ranged from $21 million to $10.5 billion with total retail sales of $24.5 billion in the year. The majority of supermarket firms in the study sourced fresh sweet corn directly from grower/shippers during the summer season (July – September). During the rest of the year, wholesalers become more important as... |
| Tipo: Technical Report |
Palavras-chave: Crop Production/Industries; Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/122100 |
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| Uva, Wen-fei L.; Richards, Steven T.. |
| In this Extension Bulletin, operating and financial records for 2001 from 45 New York greenhouse businesses are summarized and analyzed. Greenhouse products represented among the sample firms included outdoor bedding and garden plants, indoor potted plants and others (propagative materials). The data are presented as averages for all 45 greenhouse businesses, and by marketing channel, size and geographic location in the state. The businesses in the project had an average of 39,454 ft2 of greenhouse area with a range from 2,880 ft2 to 120,625 ft2. They had average annual greenhouse sales of $570,837 (ranging from $12,220 to $1,804,000) and average net greenhouse income of $26,512 (ranging from -$281,000 to $190,054), with an average profit margin of 2.1%... |
| Tipo: Working Paper |
Palavras-chave: Crop Production/Industries. |
| Ano: 2003 |
URL: http://purl.umn.edu/122137 |
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| Uva, Wen-fei L.; Weiler, Thomas C.; Milligan, Robert A.; Albright, Louis D.; Haith, Douglas A.. |
| Zero runoff subirrigation (ZRS) technology can effectively manage fertilizer input while improving greenhouse production efficiency. However, high capital investment costs and inadequate technical information to growers are impediments for adoption. A Monte Carlo simulation was used to compare the profitability and risks of alternative ZRS system investments for greenhouse operations in the northeastern and north central United States. Results showed that the Dutch movable tray system and the flood floor system were most profitable and least risky for small potted plant and bedding crop flat production, respectively. The trough bench system was least favorable because its profitability was low and highly volatile. |
| Tipo: Journal Article |
Palavras-chave: Risk and Uncertainty. |
| Ano: 2000 |
URL: http://purl.umn.edu/31297 |
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| Uva, Wen-fei L.. |
| This study focused on investigating marketing channels and marketing strategies used by the New York sweet corn industry. In Spring 2001, a survey was conducted with vegetable growers in New York State. This report included responses from 482 New York vegetable farms which produced sweet corn in 2000. These respondents had total production acreage of 37,786 acres (67 percent of the state’s total) and a total production value of $38.9 million (57 percent of the state’s total). Among the respondents, 369 (77 percent) produced sweet corn mainly for the fresh market (with more than 75 percent of sweet corn produced sold for fresh use). The rest of the growers surveyed (113 or 23 percent) produced sweet corn mainly for the processing market (with more than 75... |
| Tipo: Technical Report |
Palavras-chave: Crop Production/Industries; Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/122099 |
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| Uva, Wen-fei L.. |
| This study focused on investigating marketing channels and marketing strategies used by the New York sweet corn industry. In Spring 2001, a survey was conducted with vegetable growers in New York State. This report included responses from 482 New York vegetable farms which produced sweet corn in 2000. These respondents had total production acreage of 37,786 acres (67 percent of the state’s total) and a total production value of $38.9 million (57 percent of the state’s total). Among the respondents, 369 (77 percent) produced sweet corn mainly for the fresh market (with more than 75 percent of sweet corn produced sold for fresh use). The rest of the growers surveyed (113 or 23 percent) produced sweet corn mainly for the processing market (with more than 75... |
| Tipo: Technical Report |
Palavras-chave: Crop Production/Industries; Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/122097 |
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| Registros recuperados: 18 | |
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